It changes into the forms of others to surprise them. Apparently, it often transforms into a silent child.
To protect themselves from danger, they hide their true identities by transforming into people and Pokémon.
It changes so it looks just like its foe, tricks it, and then uses that opportunity to flee.
This Pokémon has a cowardly disposition, so when it’s not around friends, it basically always stays transformed as something else.
If a normally talkative child suddenly stops talking, it may have been replaced by Zorua.
— Pokédex entries (via PokeAPI)